As a Fractional CMO & Growth Leader, I help digital-first businesses find what's really slowing growth.
Sustainable growth rarely comes from adding another campaign. It comes from understanding customers, removing friction across their journey and getting marketing, sales and operations working together.
20+ Years Experience
Building brands from 0 to 1 and scaling businesses from 10 to 100.
Strategy to Execution
Working alongside teams to turn priorities into business outcomes.
10+ Businesses Scaled
Accelerating growth across D2C, marketplaces and omnichannel.
Multiple Sectors
Experience with Consumer Brands, Lending, Healthcare & Real Estate
5lac+
GENERATED PIPELINE OF
MONTHLY LEADS
100cr
BUILT MARKETING FUNCTION FOR
D2C BRAND
5cr+
MANAGED DIGITAL MEDIA SPENDS OF
MONTHLY
1000cr
LED Marketing FOr
BRAND
Marketer. Founder. Advisor
About Vrinda Narang, Fractional CMO & Digital Growth Leader
I work with businesses to remove friction between their customers and growth.
Over the last 20 years, I have worked across agencies, brands and consulting, including Digitas Lbi, Lava Mobiles, India Today and KPMG. I am also associated with McKinsey India as an external advisor on digital business growth.
An integrated marketer by experience, I started my digital journey in 2007 and have seen the industry evolve from engagement to demand generation to revenue delivery.
At Digitas (Publicis Groupe), I built organic growth, led sales activation and loyaty programmes for consumer brands like Nestle, Dabur, and Sony Ericsson. I built the digital marketing and PR function from scratch for XOLO Smartphones (Lava Mobiles), creating strong digital traction, highly engaged communities, and a following among tech enthusiasts. At KPMG I led customer experience and channel transformation, helping businesses identify customer drop-offs and opportunities to improve performance. I also co-founded a packaged food brand and built its presence across D2C, marketplaces, and offline retail.
For the last six years, I have partnered with founders and leadership teams as a Fractional CMO and Growth Leader. I help businesses sharpen their strategy, strengthen marketing capabilities, build brands, improve customer acquisition, and connect marketing investments to business outcomes.
Having worked across all sides of business and multiple sectors, I've learnt that long-term growth rarely comes from fixing a campaign or adding another channel. It comes from understanding customer behaviour, challenging assumptions and aligning marketing, sales, operations and technology around the customer journey to focus on the few changes that create the biggest impact.
How I help businesses
Whether you are dealing with a growth challenge or want someone experienced to drive marketing function, I can help.
Diagnose what's slowing growth
Find the bottlenecks before investing in another campaign, agency or marketing hire
Lead your marketing function
Own marketing strategy, build team capability, lead execution and drive business outcomes - without hiring a full-time CMO
Turn strategy into execution
Identify the initiatives that matter and drive business. Lead them across marketing, sales and operations, and drive them to completion
Advise founders & CEOs
Be a strategic sounding board - A senior, independent perspective on growth decisions, marketing priorities and business challenges
When to engage?
Evaluating Partners
Need an experienced leader to evaluate and onboard agency, marketing partners and hires before investing
Positioning & GTM
Need help defining positioning, messaging and go-to-market strategy for new product or business
If any of these sounds familiar, let's have a conversation
Disciplined execution
Marketing, sales and operations aren't working together. Need someone to align teams and improve customer acquisition
Lead marketing
Need an experienced marketing leader to provide strategic direction, build execution rigor, and lead the team immediately
growth has slowed
Growth has stalled despite ongoing marketing efforts. Need an independent view to identify gaps & refine strategy
funnel optimIzation
Too many ideas, but nothing is working. Need someone to prioritize and drive the initiatives that will have biggest business impact
Case studies, Impact delivered
From agency review to year-long growth partnership
D2C CONSUMER ELECTRONICS
What began with selecting the right marketing agency partners evolved into a 12-month Fractional CMO engagement - building the marketing function, content engine, scaling marketplaces, and driving digital growth
3X
Revenue Growth
When digital channels and campaigns aren't the real problem
Real estate developer
Brought in to understand why digital campaigns aren't performing. The engagement evolved into a full-funnel diagnostics that highlighted the gaps across the funnel, and uncovered opportunities across campaigns, channels, pre-sales, data, technology and customer experience
20+ prioritized growth initiatives
Across marketing, sales and operations
Redesigning the Omnichannel growth engine
Financial SERVICES
What started as the channel partner review expanded into a full-funnel transformation, from redesigning lead flows, sales journey, customer engagement with tech intervention, and reporting across the funnel
40% Increase
in Sales qualified leads (SQL)
Building and launching two new categories
D2C HEALTHCARE
Launched 2 categories across 10 SKUs, building the GTM across D2C, marketplaces, and paid media. Ran rigorous tests across audience, content, creative, landing pages, and pricing to identify what customers would respond to and what's worth scaling
PMF achieved (0 to 1)
For one category, with the foundations and learning to scale
If you are looking for similar impact, let's talk
Testimonials, what people say...
"She is an authority on digital marketing. A master at execution, highly focused on getting things done."
"You can always count on her to have a valid point of view and have the clients best interest at heart."
"If you have a tough job and you need someone to do it - then it's her."
"Isn't afraid to bring alternate views and approaches to a situation."
Sunil Raina, MD, Lava Mobiles
Vikram Alva, CSO, CarTrade
Aditya Rath, Partner, KPMG US
Puneet Gaharana, Strategy Lead
* Reviews, powered by LinkedIn
Let’s figure out what's getting in the way of growth?
Have a growth, marketing or business challenge you are trying to solve? Let's talk.