Over the last two decades, I have worked across marketing agencies, consulting firms, brands, and startups, helping businesses launch new ventures, scale customer acquisition, and build the marketing capabilities needed for sustainable growth. 

 

I have held senior roles at Publicis Groupe (Digitas Lbi), Lava Mobiles, KPMG Consulting, and India Today. I also built my own D2C venture, giving me first-hand experience of what it takes to build a business from the ground up.

 

Today, I  partner with founders and leadership teams across startups, SMBs, and large enterprises as a Fractional CMO & Growth Leader, helping them diagnose growth challenges, identify revenue leakages, and lead cross-functional initiatives across customer acquisition, customer experience, and revenue growth. I am also associated with McKinsey India as an external advisor for digital business growth. 

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Having worked across all sides of business and multiple sectors, I've learnt that long-term growth rarely comes from fixing a campaign or adding another channel. It comes from understanding customer behaviour, challenging assumptions and aligning marketing, sales, operations and technology around the customer journey to focus on the few changes that create the biggest impact.