Fractional CMO. Digital Growth Leader
Fractional CMO . Digital Growth Leader
20+ years of experience working closely with leadership teams to build a customer-centric marketing function that drives business outcomes, with the right mix of data, tech, creativity and cross-functional alignment.
Cross-industry experience
Agency, brand and consulting experience
built businesses from scratch
can stRategize, lead and execute
As a Business Growth Consultant, I resolve growth bottlenecks across the purchase cycle and build brands rooted in customer insights.
"Customers don't think in departments. They experience businesses."
Customers don't know where marketing ends, sales begin, or operations take over. They simply experience your business through every interaction they have with your brand. Every touchpoint either builds confidence or creates friction.
Over the years, I've realised that marketing can only drive growth when the entire organisation works together. As organisations grow, silos deepen and teams become increasingly focused on their individual goals. Somewhere along the way, the customer journey becomes fragmented, and that's usually when growth begins to slow.
My Story
Over the last two decades, I have helped build and scale digital businesses across consumer and financial services, from launching new ventures to doubling digital acquisition, scaling omnichannel growth, and building agile marketing organisations. Over the years, my role has evolved from leading marketing teams to partnering with leadership teams to solve growth challenges.
Looking back, I've been fortunate to experience marketing from very different perspectives. I've worked in agencies, led marketing functions within organisations, advised leadership teams through consulting, and built my own consumer brand in the food and beverage space. Each role has shaped how I think about growth, and together they have given me a much broader view than marketing alone.
I've worked across FMCG, consumer technology, smart devices, retail, healthcare, food & beverage, and financial services.
Today, as a Fractional CMO and Business Growth Consultant, I work with founders and leadership teams across strategy, brand, customer acquisition, performance marketing, retention, customer experience, marketing technology, and analytics. My role is to help businesses understand what's slowing growth, prioritise the initiatives that matter most, and work alongside internal teams and external partners to turn those priorities into execution.
How We Can Work Together As a Business Growth Consultant
Understand BUSINESS → Find Friction → Prioritise INITIATIVES → PLAN Execution → BUILD TEAM Capability
Most of my engagements start with a familiar business problem: growth has plateaued, leads aren't converting, or need support onboarding and engaging with agency partners.
I begin by understanding how the business works today - how customers discover you, what influences their decisions, where they drop off, and how different teams contribute to that journey.
Once the opportunities become clear, I work with leadership teams to prioritise what matters most, align internal teams and external partners around those priorities, and help turn them into execution.
The objective is never to do more marketing. It's to solve the right business problems, strengthen marketing capability, and build an organisation that continues to deliver long after the engagement is over.